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Tandaza Simama: Curating Culture Through Thrift and Style

The illustrator’s colour-drenched landscapes are an iterative and experimental play on “the tension between flatness and texture”.

Tandaza Simama is more than just a name in Johannesburg’s fashion scene — she’s a curator of stories, style, and sustainable fashion, making waves not just in Johannesburg but the world. Tandaza, in Swati, should not be confused with Thandaza, the Xhosa/Zulu word for prayer. She is a person that delves into the realm of depth, someone who thinks critically about culture, fashion, and self-expression while inspiring others to do the same. Think of her as a modern-day Captain Planet of fashion — fighting waste, rescuing pre-loved treasures, and guiding a community to style sustainably. With a sharp eye for vintage and second-hand pieces, Tandaza transforms ordinary finds into bold statements, building a space where individuality and imagination thrive.

At the center of her creative world is Thriftplek, a project that grew organically from her personal style and curiosity. What started as people wanting to buy the clothes off her back evolved into a curated ecosystem where experimentation is encouraged. The pieces she sources aren’t just garments; they’re starting points. Thriftplek became a place where people could explore identity through clothing without being boxed into trends or aesthetics dictated by social media.

Through her writing platform, Insideplek, Tandaza goes deeper, unpacking the cultural shifts shaping fashion today. In her essay “Personal Style is Dead. I Blame The Algorithm,” she reflects on how personal style once came from time, experimentation, and curiosity — but now often feels downloaded. After six years in vintage reselling, she noticed a shift: people searching for trends even in spaces meant for individuality. Vintage, once a rebellion against uniformity, began to mirror the same algorithm-driven thinking.

She recalls a moment that crystallized this realization. A Pimkie fitted button-up sat quietly with a handful of likes until she changed the caption to “office siren shirt.” Suddenly, engagement exploded. Nothing about the garment changed — only the language. That moment made her question whether taste was still personal or simply shaped by the algorithm. It’s the kind of observation that defines Tandaza’s voice: thoughtful, slightly unsettling, and deeply honest about how culture moves.

Her own style journey began long before Thriftplek. Growing up, she often felt like an outcast, drawn to magazines, music, poetry, and internet dress-up games. Moving from Cape Town to Johannesburg exposed her to subcultural worlds — from Izikhothane to Braam’s creative youth — but it was her first visit to Dunusa that changed everything. Surrounded by second-hand clothing and endless possibilities, she experimented freely with scissors and pins. No rules, no mannequins, just imagination. That freedom shaped her personal style and ultimately her business.

Just before the pandemic, she turned this identity into Thriftplek. With every follow and purchase, she connected with others who valued fashion as expression rather than performance. The community grew organically, grounded in individuality and experimentation. And if you ever attend one of her gatherings, just know — littering is strongly discouraged. You might get a look that makes you reconsider your entire outfit and your life choices.

Tandaza also critiques how social media reshapes fashion consumption. She observes how microtrends and “cores” cycle endlessly — gorpcore, blokecore, clean girl, mob wife — turning style into a game of categorization. When aesthetics driven by algorithms start replacing real swagger, she questions the authenticity of it all. For her, depth matters. Style should come from lived experience, not just what appears on a For You Page.

Her writing often returns to nostalgia as a foundation of taste. In another Insideplek piece, she reflects on her love for Havaianas, tracing it back to childhood memories of family visits, Brazilian beachwear, and mismatched flip-flops worn without thinking twice. What might seem like a simple sandal becomes a story about continuity, identity, and the layers that shape personal style. This perspective reinforces her philosophy: taste isn’t random — it’s built from lived moments, memory, and meaning.

Looking forward, Tandaza continues to build across fashion, writing, and community. Thriftplek remains her experimental playground, while Insideplek allows her to question, document, and theorize culture in real time. In a world chasing trends, she leans into depth. In a space obsessed with aesthetics, she values story. And in an era where style is often flattened, Tandaza Simama insists on something richer — fashion that remembers where it came from and leaves room for where it’s going.

 
 
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Tandaza Simama (Copyright © Tandaza Simama, 2026)

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